Unbeschwipst "Unbuzzed" fair

€30,00
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UNBESCHWIPST – Europe's most exciting No/Low Brands in one place

Sunday, October 4, 2026 · 12–7 PM · Markterei Wien
Last entry: 6 PM

On October 4, Markterei Wien will be transformed for one day into a stage for a new beverage culture with and without low alcohol. UNBESCHWIPST brings over 30 producers and more than 125 drinks from all over Europe to Vienna – from proxy wine to sparkling tea and pét-nat tea to kombucha, alcohol-free elixirs, and beer.

What to expect:
Tastings with over 30 brands in the main hall
Talks & Deep-Dives in the workshop – the program will be continuously updated
Food & Bar in the courtyard – with Boca and the Calypso Bar

Included in the ticket:
Admission · Tastings · Talks & Deep-Dives

Tickets:
Early Bird: €22.22 until August 16, 11:59 PM CEST
Regular: €30
Reduced: €20 * for students, pupils, and apprentices with valid proof

Food, bar, and coffee are not included in the ticket price and can be purchased separately on site.

Your ticket will be sent directly after purchase by email as a PDF / QR code – no postal delivery necessary.

Date: 10/04/2026
Ticket Type: Standard ticket

Producers Line-Up

More than 30 producers from all over Europe are bringing their most exciting No/Low drinks to Vienna.
The list is continuously updated.

125+ alcohol-free drinks.
Producers from all over Europe.
Many innovative No/Low new products.
125+ alcohol-free drinks.
Producers from all over Europe.
Many innovative No/Low new products.
125+ alcohol-free drinks.
Producers from all over Europe.
Many innovative No/Low new products.

Standort

Markterei Wien
Severingasse 7 in 1090 Vienna

Markterei is an urban space for markets, culinary experiences, and encounters – and it holds a special significance for kein&low: This is where our journey began in September 2024.

Getting there: We recommend using public transportation.

  • Währinger Straße Volksoper (U6) and approx. 500m walk
  • Spitalgasse (tram lines 5, 12, 37, 38, 40, 41 and 42) and approx. 300m walk

Photo: Markus Korenjak

Food & Bar

UNBESCHWIPST also offers a culinary experience beyond just drinks.

Together with Boca and chef Lauryn Therin, a food menu for the day is being created. In the courtyard of the Markterei, Marton Schroth from Calypso Bar will also be serving cocktails – for all those who want to stay a little longer between tastings and talks.

Talks & Deep Dives

Between tastings, we'll take a look at the topics behind the category: production, gastronomy, trade, culture, and the future of No/Low.

All talks are included in the ticket price. We will publish the full program in the coming weeks. Follow us on Instagram at @keinundlow to be the first to receive all updates.

What is included in the ticket price?

The ticket price includes admission to the UNBESCHWIPST MESSE on October 4, 2026, between 12:00 PM and 7:00 PM, access to producer stands, tastings, and all talks and deep-dives. Food, coffee, and cocktails are not included in the ticket price and can be purchased separately on site.

Are all drinks non-alcoholic?

The focus is on non-alcoholic and low-alcohol drinks up to 5% ABV. The majority of products – presumably around 95% – are non-alcoholic below 0.5% ABV or 0.0%. Products containing alcohol will be marked with a sticker on the bottle on-site. Additionally, we will brief all producers to actively communicate corresponding information.

Are the drinks suitable for children?

The fair is primarily aimed at adults and people who want to consciously explore no/low drinks. The tasting is therefore not intended for children. Children under 16 years of age still have free admission to the fair.

Who can buy the student & apprentice ticket?

The reduced-price ticket is valid for students and apprentices. A valid ID must be presented at the entrance. If this ID cannot be shown at the entrance control, the difference to the regular day ticket of €10 must be paid in cash for admission.

Is there a box office today?

Yes, there will be a box office on site. Please note that only cash payments are accepted at the box office.

Can I return my ticket?

Tickets are generally non-refundable and cannot be exchanged. Should the event be cancelled for important reasons, we will inform all ticket purchasers directly.

Can I buy products on site?

A "no low" pop-up sales concept is currently being planned. Further information will follow in the coming weeks.

May I bring my dog (or other pets)?

As much as we love dogs: unfortunately, dogs and other animals are not allowed in the Markterei.

I work in gastronomy or retail. Is the trade fair also relevant for me?

Yes. October 4th is open to the public and also targets interested professionals from the hospitality and retail sectors.

Additionally, we are hosting a separate HORECA tasting on October 5th. If you would like to receive information about it, please write to us at mail@keinundlow.at or register directly via Luma: keinundlow.at/b2b

I am a press representative. How can I reach you and how do I get accredited?

For press accreditation and inquiries regarding UNBESCHWIPST MESSE, please write to us at unbeschwipst@keinundlow.com. We will get back to you shortly.

I am a producer and would like to exhibit myself. Is that still possible?

Feel free to write to us at unbeschwipst@keinundlow.com with some information about your brand and products. We will then check if participation is still possible.

Partners and Supporters

Der Countdown läuft.

125+ No/Low Drinks. 30+ Produzent:innen. 4. Oktober in Wien.

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